Our approach: strategic – concrete – targeted, in support of a sustainable transformation.
Together we create impact for people and planetary health.
Experts in Brand(ing), Communication and Marketing for good.
What we offer
We partner with you to achieve meaningful societal and environmental impact through the power of brand, communication, and marketing.
Our advisory services provide end-to-end support—from strategic foundations to concept
development, creative execution, roll-out, and beyond.
Flexible and adaptable, our approach is tailored to meet your unique needs. Let’s harness the power of brand to create a healthier future for people and the planet.
Brands and branding
Do you know what sustainability means in brand development and management?
It starts with building a strong brand strategy, designing branding that’s easy to maintain, and using practical, streamlined implementation processes to create lasting impact.
With 20+ years of experience, we can be a decisive success factor for your brand.
Communications
Did you know:
- communication is a key success factor—no matter where you go?
- CSRD reports are a treasure trove of untapped sustainability insights?
Crafting messages that resonate with your audience is one thing. Translating complex science and technical language into credible, compelling green claims is another.
With deep expertise in communication and sustainability, we help elevate your credibility, and your reputation.
Campaigns
Have you ever considered the powerful influence of marketing?
Marketing is creative and persuasive—it drives sales, but it has also contributed to the climate challenges we face today.
We believe marketing can be a force for good. Let us help you harness its power to drive social change.
What we do in brands and branding
We develop brands from the inside out, creating a strong and cohesive identity across every touchpoint:
- strategic foundation: defining your vision, values, positioning, unique selling proposition (USP), and target segments.
- visual design: crafting a distinctive visual identity through colours, styles, and imagery.
- verbal expression: shaping your brand story and key messaging to communicate with clarity and impact.
We provide clear brand direction and consistency by:
- orchestrating key milestones in alignment with your brand’s strategic vision (see our Red Thread Methodology).
- designing and optimizing brand processes for efficiency and long-term success.
We inspire and engage all stakeholders by:
- delivering creative and impactful launch programs.
- developing industry-leading brand guidelines.
- defining a robust brand asset management system.
How you benefit
High impact brands and long-term market penetration.
How we do brands & branding
We build brands using our proven Brand Wheel method:
- strategy driven design – connecting your brand’s core strategy to both visual
and verbal expression. - simplicity for consistency – Making it easier to maintain a clear and cohesive
brand across every touchpoint.
With 20+ years of experience, we help you move from A to Z with focus, speed, and
minimal effort.
What we do in communication
Did you know that CSRD reports are a treasure trove of sustainability data?
By reusing this data and turning it into marketing messages, you create credible green claims.
With our expertise in marketing and sustainability, you take your credibility to the next level.
- Translate complex data into clear, relatable messages tailored for different audiences.
- Craft compelling stories that reflect your true impact.
- Standardize terminology to ensure consistency and clarity.
- Transform CSRD reports into engaging and compelling narratives.
- Create evidence-based green claims that showcase your sustainability impact.
How you benefit
Clear, credible messaging that builds confidence in your green communication—and strengthens your reputation.
How we do communication
We speak the languages of both sustainability and marketing, bridging the gap to:
- connect these two worlds seamlessly.
- translate technical jargon into meaningful, accessible communication.
What we do in campaigns
We create awareness campaigns that:
- support the transition to a net-zero economy.
- drive progress toward the goals of Agenda 2030.
We establish strategic rigor to:
- develop target segmentation.
- conduct insightful research.
- create targeted concepts for audiences with the highest potential for behavioural change.
How you benefit
Increased likelihood of driving societal transformation that contributes to achieving climate goals.
How we do campaigns
- We use marketing tools and techniques to inspire commitment and transform mindsets.
- We apply a CRT tool to precisely target audiences, influencing behaviour and investment
decisions.
Red Thread methodology
BURY | WALZ’s unique methodology provides an end-to-end approach that connects critical milestones and relevant resources at the perfect moment as needed.
Contact us to unleash the full potential of your brand.
Use cases
Process Guidance
Typical Challenges
In your organisation the brand development process may be inadequately defined causing similar, recurring challenges for each new brand.
Or you may have a process in place, but know there is scope for improvement.
Or, in your role as a global manager, you may look for additional brand expertise to build capability and excellence in your brand development team.
BURY | WALZ Approach
We begin by analysing your organisation’s specific situation and provide a bespoke roadmap to guide and help you overcome the challenges and gaps in brand development.
This may include designing a process map with precise brand development milestones and timings, as well as signposts to the engagement of relevant stakeholders. We also reveal correlations and interdependencies.
To help you increase your brand development excellence we introduce you to the specific language of brands and branding, as well as the common pitfalls and ways to avoid these.
The BURY | WALZ Brand Wheel which is part of our Red Thread methodology is a great asset if you aim to build your brand on a holistic foundation.
How you benefit
- Painless process from molecule to a brand
- Smoother and faster way to launch
- Increased level of internal ownership
- Improved branding excellence
Brand Stewardship
Typical Challenges
Agency briefing can present an underestimated challenge – one that genuinely requires considerable time and effort to perfect. Agency structures are often complex, with different parties working on the same project – all need a good understanding of your precise requirements.
During the hectic times of developing and preparing a brand for launch,
different business priorities often run in parallel and, as a global manager, you may lack the time to review agency deliverables rigorously, or you may miss the expert eye to spot the small things which can make a big difference.
In the late phase of brand development, where different agencies and internal stakeholders are developing multiple key materials, in the absence of agreed brand guidelines you may discover there’s been ‘creative latitude’ and you are now being presented with different interpretations of your brand.
BURY | WALZ Approach
By acting as the interface between clients and their agencies we are able to steer the brand development process on your behalf. Our expertise combines design with client business process understanding. This equips us to liaise efficiently and effectively with different agency partners to help you manage the briefing, delivery and approval process so that your expectations are fully met.
We can provide important strategic input as well as facilitate the creative implementation process.
How you benefit
- Relief from the burden of agency management
- Frees time to focus on the many other launch preparation activities
- Better agency cost-value ratio
- A brand that is carefully thought through from end-to-end
- High degree of visual and verbal consistency from the start
Roll out design
Typical Challenges
Rolling out a global brand requires considerable energy as well as the full attention and commitment of all stakeholders.
You may wonder how you can encourage product managers around the world to all pull together so that your brand remains strong in the face of competition.
Or you may have difficulty in responding to affiliate requests when their local agencies prepare materials, but lack explicit guidelines and an easy way to locate artwork assets.
BURY | WALZ Approach
At BURY WALZ we believe that passion and winning the hearts and minds of your people are the essential ingredients to achieving brand impact.
Our creative branding workshop and programmes make this possible.
The tactics we use include brand quizzes and a wide range of interactive programes. For example, have you ever thought of rewarding product managers for being fully brand compliant?
The logical guidelines we create are structurally state-of-the-art and designed for multi-channel. Absolute clarity is guaranteed.
We can advise you on the best strategy to distribute your assets, so no one is lost in spending hours on searching.
Last, but not least, we have the means to track the long term impact of your roll-out strategy.
How you benefit
- Affiliates who understand why consistent branding is so important
- High level of internal brand excellence
- A consistently presented and communicated brand, strong in the face of any competition
- Long term brand impact
This section is currently being developed.
We’ll be updating it soon with relevant content.
This section is currently being developed.
We’ll be updating it soon with relevant content.
Why Brand Impact
As a senior brand expert with a background in media design, I have been at home in the world of design, branding, communication and marketing since the beginning of my career.
Starting with design and branding in the global pharmaceutical industry, my career quickly led me into brand and communication strategy, its implementation and launch into global markets.
Storytelling is part of my coaching for start-ups. The founding story is a valuable asset for winning over stakeholders.
This background and my newly acquired methodological knowledge in the field of sustainability open a new niche for me:
I can translate between the language of marketing and sustainability reporting and convert data into concrete messages for external communication.
Marketing tools are essential for driving behavioural change. The power of this can be seen in how our consumption habits have exploded, and with them the climate crisis we are experiencing today.
Today, I use the power of brands to create impact for people and planetary health and the power of marketing as a positive force to drive social change.
Gesa Bury
Founder and Director
My transformation from a healthcare brand consultant to the founder of a sustainability impact advisory came during COVID, prompted by the big question:
‘What is the point of developing brands for human health when the planet is in danger?’
Many diseases are caused by environmental pollution or unhealthy diets.
That’s when I realised that I wanted to use my expertise holistically for the well-being of people and the planet.
Because our health is directly linked to the health of our planet.
Period.
If the climate crisis and environmental pollution continue, we will be faced with unsafe living conditions and a diet that introduces too many chemicals into our bodies and increases the potential for lifestyle diseases.
By highlighting these connections in my work, I create ‘aha’ moments. Every ‘aha’ moment can bring about a change in behaviour. That is exactly what I want to achieve.
With the brands I build, the campaigns.
But classic brand strategy work also contributes to this. Developing brands from the inside out creates credibility and the greatest added value.
Today, I am fully in tune with my vision and my value system. I use my expertise for the health of people and the planet.
Let’s create impact for people and planetary health together.
Social responsibility
BURY | WALZ is driven by a strong set of values and beliefs. Only by adhering to the highest standards of integrity can we succeed as an honest broker between all stakeholders and act as an impartial brand steward.
We are sensitive to cultural differences. We apply these insights to every aspect of our work.
Mindful of our social responsibilities, we are pleased to contribute 10% of our net profits to charities some of which are: